نوع مقاله : مقاله پژوهشی
1 کارشناس ارشد مدیریت بازرگانی، گرایش بازاریابی، دانشگاه پیام نور، کرمانشاه، ایران
2 استادیار(عضو هیات علمی) گروه اقتصاد، دانشگاه پیام نور، تهران، ایران
عنوان مقاله [English]
This paper looks at attitude of master’s management and employee of Tesco, beez and Panberiz companies to investigation of the effect of network marketing on Resilience economy. Data was collected through questionnaire with 384 master’s management and employee of Tesco, beez and Panberiz companies and analyzed using SPSS and Lisrel softwares. The factors supporting national production, employment, exchange rate stability, income distribution, levels of consolidation and reduce public spending were investigated. The results shown that network marketing had a positive and significant effect on the researched variables. Furthermore, these variables had a positive and significant effect on Resilience economy. Generally, network marketing with the help of employment seems to be in line with the realization of a Resilience economy, and it is necessary to make a constructive engagement between the people and the government in order to realize the Resilience economy.