عنوان مقاله [English]
Managing public opinion requires spending from the production to the distribution of content; The existence of costs along with resource constraints necessitates the optimal allocation of resources. Therefore, the purpose of this study is to investigate the role of public opinion management in promoting compassionate behavior using the method of laboratory economics. Compassionate behavior in the conditions of economic warfare not only mitigates the effects of this war in the economic dimension, but also significantly increases social solidarity by strengthening social foundations and effectively reduces the effects of economic warfar. Identifying the most vulnerable groups in the face of different types of media, as well as identifying the most vulnerable groups of people in order to allocate resources to promote Compassionate behavior, significantly optimizes and make effective the management of public opinion. For this purpose, the experimental economics method was used in which it is possible to control the disturbing variables and apply the intervention and evaluate its impact. The subjects were selected from 486 people by controlled sampling method. Of these, 250 were men. The experimental design used was within design. In order to analyze the data, repeated measures analysis of covariance was used. The results of the study identified the factors affecting this economic behavior as well as the most vulnerable group of people in order to allocate resources optimally to strengthen and expand this behavioral virtue.